William Hill Australia Review

International gaming juggernaut William Hill made its way into the Australian market in 2013 by purchasing Sportingbet, Centrebet and Tom Waterhouse. They official relaunched the Sportingbet brand as ‘William Hill Australia’ in February of 2015.

William Hill has over 80 years of experience in the wagering industry and they have more than enough credentials to ensure that their customers receive the best of the sports betting industry.

Website Design

Despite the name change when William Hill took over from Sportingbet, the website layout has remained the same. The website is updated every few months and the latest update has given the interface a very clean and simple design that displays the more popular odds and markets in a simple location for the customer to find.

The homepage displays the ‘next to jump’ option for both racing and sports which gives the user a good understanding of the upcoming events to bet on. The ‘Top Racing’ section on the right hand side of the homepage also displays the next five races to jump and top five trending race bets, which shows the most common racing bets at the time.

Racing Features

William Hill gives their customers the options at each of the big three when it comes to racing. Horse, Greyhounds and Harness racing can all be found on the website on the main menu bar. Once you select the option you would like to bet on you will be taken to a page that shows the next races available and the results of races already completed that day. After picking a race you would like to bet on, the odds will be shown for win or place and the form and weight of the racer will also be displayed. This is a great advantage as the customer will be able to discover important information very easily.


The website is similar to the UK version as it has a grid that pops down to list the sports that you can have a punt on. The sports are listed in both popular and alphabetical order, which seems a little strange at first but it is actually straight forward and easy to understand after a small amount of time.

Once you have selected a sport to bet on, you will be transferred to a page with all of the options that you can bet on with that sport on that particular day or round. There is also an option to click on more days, more sports and different leagues. It gives the customer an easy way to find the more popular sports and also the possibility to find all options that you can bet with that particular sport.

Another concept that is handy is that the bet slip does not automatically open as soon as you select a bet. Instead, the betting slip will have a yellow number that is displayed next to your bet slip that symbolises how many bets are waiting in your bet slip. Once you are ready to make your bet you can click on the bet slip and all of your bets will open up and you can bet on each individually with a different stake or easily make a stake amount to bet on a multi.

After you put in the amount you wish to stake, the estimated return will be displayed in your bet slip. When placing a multi, the return will also be calculated and shown to you immediately after putting in your stake amount.

Customer Service

William Hill has a great customer service program as they can be contacted from anywhere at any time of the day by either email or telephone. They have operators who will answer your call or respond to your email quickly.

Payment Methods

William Hill is a very secure website to use when it comes to having safe transactions and financial matters. The privacy and confidentiality are key priorities of William Hill. They have a Verisign Secure site, which means they are safe for all online transactions.

William Hill

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